An extensive campaign was launched in 2008 to promote the label. "Adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of Adidas and the global reach of the Trefoil.
Nicknamed the Adibus, it features the classic blue and white logo and three stripes and is kitted out with an on-board photo booth, sound and screens. The bus showcases Adidas Originals exclusive ranges, while the latest collections are presented on-screen: the Denim, Blue and ST ranges, and Jeremy Scott’s and David Beckham’s collections.
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