The company was founded by Adolf (Adi) Dassler, who started making shoes in the 1920s with the help of his brother Rudolf Dassler who later put the basis for the rival shoe company Puma. Adi Dassler's aim was to provide every athlete with the best sport equipment and based his work on designing the best sport shoes, protecting the athlete from injury, and making the product durable.
For many years, the only symbol associated with Adidas was the trefoil (flower) logo design. The leaves stand for the Olympic spirit, with links to the three continental plates. In 1972, the trefoil was set as the official corporate logo design.